The term “Local First” was coined at BALLE’s first annual conference in 2003 and today represents a sophisticated cultural narrative that has shifted the purchasing, investment, and policy choices of hundreds of communities. Local First means increasing demand for locally owned, made, and grown businesses, goods, and services. And it means telling a new story — one where we support local, cooperative, and community-owned businesses and each other. We call this new story Localism.
In this webinar, join local business owner and Localism champion Kimber Lanning for an introduction to the fundamentals of Localism and the metrics and stories that make the case for it as a powerful economic development strategy. Moving beyond Buy Local campaigns, you’ll gain insight into an interconnected web of strategies that work to build a strong connection to place: community investment models, innovative support systems for entrepreneurs, adaptive re-use of buildings and infrastructure in city planning, and more.